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Price Match Policy
Birkenhead Cycles will match the price of any "like for like" deal as long as the price includes the same level of aftercare and service provided by ourselves.
DMR was kicked into life in the Winter of '95, the idea was to make UK designed bike parts that worked for the way we liked to ride.
To find out more about how we have evolved, and our mission as the UK's number one dirt riding bike company, read further.
If you can't find the items you are looking for within our main site, you should be able to view the complete range from DMR by visiting their own website: (although please be aware that not all products may be available within the UK)
