RIDGEBACK

Ever since they introduced the first mountain bike into the UK back in 1983, Ridgeback has been at the forefront of contemporary bicycle design with best selling bikes in every category.

1990 saw the launch of the Ridgeback Roxy, an early forerunner of today's Rapide series - the benchmark by which all other commuter bikes are measured.

Ridgeback's Urban series became another trend setter. In 1998 these slick tyred, street mountain bikes were fun to ride and provided a serious alternative to traditional commuting bikes. They continue today as the Switch series. In 2001 they created Genesis - an entirely new genre of ultra fast commuter sports bikes that really set the market on fire.

More recently in 2006 they launched Dual Track. A robust all rounder with 29" wheels that can cruise confidently over difficult terrain it also makes a versatile urban commuter.

2007 - Since the introduction of the first Ridgeback 25 years ago, the influence of American brands has tended to eclipse that of home grown machines. However in terms of today's bikes and riding style it's clear that 'UK' design is back in a big way.

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